Market Research

Insight: A common mistake is to assume that market segments are static. This has often led to spectacular failures of marketing strategies. One example of dynamic segments is aging in developed economies, which has increased demand for private finance and healthcare expenditures and decreased demand for toys and baby food.

Market Research Services

  • Project design
  • Questionnaire design and creation; online administration of surveys and questionnaires; evaluation and analysis of questionnaire results using any required type of statistical analysis. Recommendations based on analyses. Reports and presentations.
  • Evaluation of ROI, other financial figures, and customized figures
  • Market evaluation
  • Estimation of market size
  • Demographic profiles for long-term prediction of demand